Some photographers include an artist statement on their website, either a general one or project-specific ones. I’m no artist and I have never written one but I can imagine how painful it must be to formulate clearly in words the inspiration and ideas that drive a creative process.

And quite frankly that difficulty often shows. A well-written artist statement offers wonderful insights but more often than not they are lofty, meaningless and self-aggrandizing texts that break all the rules of good online copy.

Fortunately there is a brilliant tool to make the process a whole lot easier: the Arty Bollocks Generator.

I think mine is spot on:
artist’s statements for a photography website